Having carefully studied the Mori opinion poll out yesterday (see previous post) the Sun newspaper (prop: Rupert Murdoch, readership: 10 million) has decided they don't want to be on the losing side of the next general election (expected May 6th, 2010) and so, in best rat tradition, have jumped off the sinking ship.
But don't make the mistake of thinking this changes their position at all. If you have actually read a copy of the Sun anytime in the last five years you will have seen that it was actually virulently anti-Labour. Top brass at News International may have called the paper Labour-supporting but the message never reached the newsroom - it's been knocking copy for years now.
So nothing really has changed. All that happened is the Sun execs who used to be chummy with Gordon Brown waited until the Leader's speech at the party conference and at what should have been his finest hour - slid a metaphorical knife in his back.
And let's face it - he deserved it.