As you will have heard G4S (Group 4 + Securicor, geddit?) has failed to recruit several thousand security guards for the Olympics and police and army personnel are being drafted in to plug the gap. The G4S share price now looks like Beachy Head.
But, horrors, some police are off-message. Their vehicles are not Mercedes - official car of the Olympic games. Rumours now abound that police with lesser vehicles are being told to park away from Olympic venues to avoid brand infringement.
Also, police drinking bottled water that is not Evian are being shuffled off behind the scenes.
You could not make it up.